since 1976
since 1976
PROTON has delivered over 5,500 units of the Proton X70 since it was launched and nine Proton X70 owners have come together to organise an overland trip spanning four countries, 13 cities and 13,000km. Their destination is Hangzhou, China, the most populous city of Zhejiang Province and home to PROTON’s joint venture partner, Geely.
Showcasing the capabilities of the Proton X70
Led by the Borneo Automobile Leisure Touring Team and the Kunming Scenery-Customer International Travel Co. China, the trip will be supported by PROTON. The Company has set up checkpoints along the route at dealer locations and service centres to welcome the participants as an initiative of how PROTON cares for its customers.
Beginning with a flag-off ceremony at the PROTON Centre of Excellence in Shah Alam, the entire trip will take the 33 participants approximately 33 days to complete. The halfway point is at Hangzhou, where the participants will get the chance to visit the Geely Experience Centre and learn more about how Geely transformed into one of the fastest growing automotive companies as well as getting a chance to view their newest models.
For PROTON, the trip presents an opportunity to showcase the Proton X70 to buyers in overseas markets, especially those in ASEAN countries, which are key to future sales growth. It will also prove the SUV is capable of performing in a number of different environments and road conditions as it travels from Malaysia to China.
This epic trip that lasts over a month presents opportunities to its participants
to fully experience the capabilities of the Proton X70 on a variety of roads and climate conditions. Throughout the journey, they will be able to enjoy seeing some wondrous sights along the way while meeting a lot of people and hopefully making some new friends.
Speaking during the flag-off ceremony of the trip Dato’ Radzaif Mohamed, Deputy Chief Executive Officer PROTON, said “While this is a private initiative, PROTON is happy to offer its support as a sign of appreciation to its customers. The Proton X70 has been very well received by Malaysians and we hope that by showing regional car buyers its capabilities, we will be laying the groundwork for future export sales success.”
After completing their visit to Hangzhou, the trip participants will make their way home to Malaysia via a different route, with the final destination being the PROTON Centre of Excellence in Subang Jaya, Selangor.
